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About us

About Cedar & Slate Roofing

Cedar & Slate Roofing is a family-run roofing company in Chattanooga, TN, owned by Dale and Marisa Whitaker. Dale has worked on roofs since 2001. They started the company in 2009 and now run 2 crews of their own, serving homeowners across Hamilton County and North Georgia.

The owners

Who are Dale and Marisa Whitaker?

Dale Whitaker grew up in East Ridge and started carrying shingles up ladders for a local roofer at 19. By 2009 he had spent 8 years on other companies’ crews and wanted to do it his own way.

Marisa spent 8 years handling claims at an insurance office downtown. She knows what an adjuster needs to see and how to write it down. Together they started Cedar & Slate Roofing from their garage in Red Bank with one truck and one crew.

Today the office is on Market Street, there are 2 crews of 5, and Dale still climbs on most roofs himself for the first inspection.

Dale WhitakerCo-owner and lead roofer. Roofing in Chattanooga since 2001.
Marisa WhitakerCo-owner and office manager. Handles estimates, scheduling and insurance claims.
Every price in writing, and the same 2 names from your first call to the final walk around the house.
Dale and Marisa WhitakerFounders of Cedar & Slate Roofing, Chattanooga, since 2009

Our story

How did Cedar & Slate Roofing get started?

17 years, 1 town, 1 way of working.

  1. 2001

    Dale starts roofing

    Dale takes a job as a laborer on a roofing crew in Hamilton County and learns the trade from the ground up.

  2. 2009

    Cedar & Slate Roofing opens

    Dale and Marisa start the company from their garage in Red Bank with one truck, one crew and a rule to give every price in writing.

  3. 2014

    Metal roofing added

    Homeowners on Signal and Lookout Mountain kept asking for metal, so the crew trained on standing seam installs.

  4. 2019

    A second crew and a real office

    Cedar & Slate moves to 1420 Market Street and adds a second full-time crew so storm calls do not push back booked jobs.

  5. 2026

    Still family-run

    Still local, still our own 2 crews, and still the same 2 names on every estimate.

How we work

What can I expect when Cedar & Slate works on my house?

4 rules every person on our crew follows, on every job.

01

We say it straight

If you only need a repair, we tell you. If the roof has 5 good years left, we tell you that too.

02

We show you the photos

You see what we see. Every inspection comes with photos of your own roof, not a sales pitch.

03

Prices in writing

Every price is written down before work starts, including what we charge if we find rotten wood.

04

We leave it clean

Tarps over your plants, a magnet sweep for nails and a final walk around the house with you.

2full-time crews, both employed by Cedar & Slate Roofing
5roofers on every Cedar & Slate crew
10+years on Chattanooga roofs for every crew lead
0subcontractors on your roof, on any job

Our crew

Is Cedar & Slate licensed and insured?

Yes. Cedar & Slate Roofing holds a Tennessee contractor license and carries general liability and workers compensation insurance on every crew member.

  • Dale or a crew lead on site every day of your job
  • Tarps over your plants and a magnet sweep for nails before we leave
  • Insurance certificates emailed to you before work starts
  • Fall protection worn on every roof, every day

Reviews

What do customers say about Dale and Marisa?

Our old roof was leaking over the kitchen. Dale came out the next morning, showed us photos of the problem and gave us a written price that day. The crew finished in 2 days and picked up every nail.
Karen M.Hixson
After the April hailstorm we had no idea where to start. Marisa walked us through the insurance claim and met the adjuster at our house. Calm, clear and on time.
James T.East Ridge
They told us we only needed a $600 repair, even though we asked about a new roof. That is why we called them first 3 years later when it was time to replace it.
Priya S.Signal Mountain

Free roof inspection

Meet Dale at your house for a free inspection

Tell us what is going on with your roof. Dale or Marisa will call you back within 1 business day to set a time for a free inspection. You get photos and a written price, with no pressure to sign.

Request a free inspection

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If it's urgent, call us at (423) 555-0147.

Free roof inspection

Want a straight answer about your roof?

Call, text or send the form. A free inspection comes with photos and a written price, and there is no pressure to sign.

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